Getting More For Less — How To Make Your Marketing Spend Go Further

Being relevant in an AI world.

Understanding how to read the results of A/B tests is incredibly important if you want to make sure you’re not making decisions based on incorrect data.
On the other hand, this is a dark and confusing world which is impenetrable to most business users. But there is a way to understand enough without diving too far into the detail.
Hear from Jonny Longden, Conversion Director at Journey Further, where he will provide a ‘just enough’ explanation of what you need to know to make the right decisions without ever mentioning a p-value.

Jonny will be joined by Sandeep Shah, Product Director at Webtrends Optimize. He is responsible for defining and driving the product roadmap to ensure Webtrends Optimize remains at the cutting edge of the industry, and continues to meet the needs of both new and existing clients and partners. He pushes their agile team to quickly translate client needs into technical requirements and live products, as well as leading the innovation of new tools and features.

What you will learn on the webinar:

• Why A/B testing is risk management and a decision-making tool
• How to plan and understand the statistics and interpret the results
• How to conduct research and generate learning after every test