Ready-to-drink cocktail brand MOTH Drinks (Mix Of Total Happiness) wanted to drive dramatic growth in alignment with the wider brand. They needed a marketing strategy to support tenfold growth in revenue in 2022/23.

Our framework for driving growth is centred around ‘the 4 Cs’ – Customer, Channel, Creative and Company.

Audience analysis enabled us to identify who MOTH’s target audience, what media they consumed along with creative direction to ensure the creative produced, resonated. 

Using these learnings – plus customer and First Party data – we started Paid Social testing, providing a solid springboard to begin building out our strategy in Meta.

We began with an account restructure which embodied a full funnel approach to support MOTH’s long-term growth goals.