Enhancing marketing insights with the Salient™ platform: new search, location, and trend capabilities

Journey Further has announced significant enhancements to its proprietary marketing platform, Salient. The Salient marketing technology platform offers a comprehensive suite of tools that work in harmony to provide unparalleled insights and optimisation capabilities across various marketing channels. The platform empowers marketers to make data-driven decisions, streamline operations, and drive measurable results, by unlocking the drivers of consumer value through four distinct areas: opportunity, audience, relevance, and impact. “At Journey Further, we believe in combining top talent, useful technology, and a client-first approach to empower our clients to not just keep pace with change, but to lead it,” said Duncan Smith, global chief product officer at Journey Further.  “Salient is the embodiment of this philosophy, designed to help global clients unlock new opportunities to grow their business at every touchpoint.”  

Salient platform’s new search excellence feature

Building on the robust foundation of Salient, Journey Further’s latest update introduces a new feature, search excellence, to the platform. Built to revolutionize PPC campaign management, this game-changing feature gives clients the power to:

• Track optimisation with custom scoring, pinpointing growth opportunities faster.
• Access real-time performance data, spotting issues instantly before they affect results.
• Tap into a rich A/B testing database, sharing insights seamlessly across teams.
• Ensure adherence to best practices, boosting transparency and account quality oversight.

With search excellence, Salient now delivers sharper insights, smarter decisions, and better outcomes on a daily basis, offering the opportunity to optimise campaigns in real-time.  

Maximise ROI with the Location Optimiser

The location optimiser feature streamlines operations with real-time inventory management, automated bidding, and geo-targeted insights, all aimed at maximising ROI and enhancing data-driven decision-making. “Journey Further’s approach has made a huge difference to our business effectiveness. The activity has driven a significant improvement in the efficiency of our digital marketing and enabled us to drive customers to the right locations whilst also giving us greater visibility of web availability and we’re delighted to be working with them,” said Hazel Clark, head of demand marketing at Boots Hearingcare.  

Stay ahead with Trends Monitor

Adding to the platform’s capabilities is trends monitor, a feature that integrates data from Google and TikTok to pinpoint trending topics and monitor seasonal demand shifts. By tapping into these insights, businesses can strategically target high-demand products, refine their planning processes, and seize emerging trends ahead of competitors. “Our Social Media and Content team love this dashboard, they find it so useful,” said Will Morris, media manager for Virgin Money.  

Real-world success with the Salient platform

Journey Further’s data-driven approach has already attracted a roster of household names, with recent partnerships including Barbour, Clarks, and Sizzler. The agency’s impressive growth trajectory is underscored by the expansion from just three to over 160 specialists across four global offices and a 335% revenue increase over the last four years. Sasha Shennikov, marketing director at Sizzler, added: “Journey Further’s data-driven approach was instrumental in breathing new life into the Sizzler brand. Their unique formulas helped us uncover untapped channels for ROI, particularly in digital PR and social media.”  

Connect with the team

Find out how the Salient platform can help your brand drive smarter, data-driven marketing decisions. Speak to our team to learn more about its search, location, and trends capabilities.