With 20% of its PPC spend allocated to product-specific searches, Casio G-SHOCK needed to find a solution to fluctuating stock levels to avoid wasted ad spend. Its previous manual tracking system was impractical and inefficient due to the high volume of daily updates.
Our experienced PPC team developed a customised script capable of automatically monitoring stock level changes. By utilising Google’s Merchant Centre product feed, we were able to directly reflect stock levels on G-SHOCK’s website and provide us with daily updates. The script extracts the necessary data and populates a Google Sheet with the daily stock-level information. The data is then sent to us via email, highlighting the differences in daily stock.
The daily emails easily identify newly out-of-stock or in-stock products, as well as those removed from the feed. This simple solution means we are quickly able to pause or enable specific product ad groups, ensuring no wasted spend on out-of-stock products.
Combine this with time saved time for Casio – as they no longer have to update us on stock levels – a win, win all round.
“The team at Journey Further demonstrated their ability to develop a bespoke tool that perfectly addressed G-SHOCK’s challenges. This tool not only prevents wasted marketing spend but it also contributes towards a seamless online experience for our customers.”
